Sunday, June 14,2026
Roll in Time: 7AM -9 AM
Show Time: 11 AM - 5 PM
Event Overview:
RIX Magazine is proud to return to New York City for the 69th Annual National Puerto Rican Day Parade on June 14th, 2026. As a Puerto Rican-owned brand, this event holds special meaning for our founder and CEO and continues to be one of the most important events of the year for our team and community.
This year’s official parade theme, “Somos Más Que 100x35,” celebrates Puerto Rican culture, resilience, and global impact. The National Puerto Rican Day Parade is recognized as the largest cultural celebration in the United States, attracting over 1 million attendees annually along Fifth Avenue from 45th Street to 86th Street.
With New Jersey hosting the FIFA World Cup 2026, New York City is expected to experience an even larger international audience and increased tourism throughout parade weekend.
The event will also be broadcast on WABC-TV and streamed online through ABC Channel 7, bringing major media exposure to participating brands, sponsors, and featured vehicles.
We proudly thank our longtime sponsors Ghost Performance, VIP Pro Audio, NYADI, Superfly, Winning Window Tints, Rough Riders, INT2K Automotive Towing Service, and Wise Mobile Works for their continued support throughout the years.
Event Schedule
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Date: Sunday, June 14th, 2026
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Time: 11:00 AM
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Location: 44th street on Fifth Avenue in Manhattan, NYC.
RIX Magazine will join thousands of marchers, performers, media teams, sponsors, and cultural organizations during this historic celebration.
Throughout the day, attendees can expect live entertainment, music, celebrity appearances, merchandise giveaways, sponsor activations, and nonstop energy throughout the parade route.
NEW UPDATE:
For the first time ever, RIX Magazine will officially OPEN REGISTRATION through our website for select custom vehicles interested in joining our parade lineup!!
See You on 5th Ave. NYC !
Event highlights over the years:
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Fueled by Sponsor:
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Supporting Sponsor:
If you are interested in becoming a Model, Performer, Media Coverage please email us at info@rixmag.com and our team will get back to you as quick as possible.
Join RIX Magazine as we set the stage to bring you our hottest season! We are working in collaboration with the Puerto Rican Day Parade!
Hope to see you all there!
RIX Events, a East Coast producer of automotive lifestyle events, based in the Tri-State area. The company produces StreetFest / NightShift /Slammed by the harbor and many other Car Show Series, RIX Magazine is the most amped-up indoor/outdoor car, music, and pop-culture events. The events are attended by thousands of automotive and entertainment enthusiasts each year.